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"I am passionate about telling this story because, in many ways, I am Norma Ann Waters– struggling to survive in an oversaturated [film] industry where being a minority stacks the odds against me."

Director's Statement

"Norma" delves into the journey of a Louisiana blues singer grappling with the shifting tides of a music industry that has blacklisted her for defying its authority. Norma Ann Waters, our protagonist, is labeled outdated and battles insecurities while navigating racism, greed, and economic challenges in 1930s America. Despite societal attempts to silence and diminish her, Norma’s story is one of resilience—an inspiring journey of reclaiming one’s voice and seizing one's destiny.

This story resonates deeply with me because, like Norma, I understand the challenges of surviving in an oversaturated industry where being a minority often feels like an uphill battle. Many of us—whether in music, film, or other creative fields—have experienced rejection despite having a clear vision and undeniable passion. Through "Norma," I aim to reflect these universal struggles while offering a sense of hope. Eugene Butler’s journey mirrors this optimism as he takes control of his destiny, invigorating viewers with his ambitious pursuit. Just as Norma sees herself in Eugene, I want audiences to see their own struggles and triumphs in these characters.

Visually, "Norma" draws inspiration from the cinematic styles of Ray (2004), Bessie (2015), and Dreamgirls (2006). Like Ray, which captures the grandeur of Ray Charles’s persona, or Bessie, which portrays the raw toughness and tenderness of Bessie Smith, and Dreamgirls, which immerses audiences in the chaos of onstage and backstage life, Norma seeks to create a vivid, emotionally charged experience.

My goal is to transport the audience to the 1930s using modern filmmaking techniques. In my previous work, Pearl Motel, a micro-budget period piece set in the 1930s and 1950s, we successfully immersed audiences in the era through authentic exteriors, period-accurate wardrobe, and meticulous production design—all achieved on a minimal budget. These lessons will guide "Norma's" production, ensuring every detail feels authentic and lived-in.

The soundtrack will be a cornerstone of "Norma," developed in collaboration with local musicians to craft original music for the fictional band. Drawing from my experience producing period music for Pearl Motel, I plan to begin this creative partnership early in pre-production, allowing the music to shape the film’s narrative. The soundtrack will extend beyond the screen, becoming a powerful marketing tool that broadens the film’s reach across diverse audiences.

Above all, "Norma" is a tribute to the rich legacy of Louisiana music and culture. It celebrates the juke joints, tent shows, and the chitlin circuit that nurtured jazz and blues, paying homage to the artists who became pillars of strength in their communities during tumultuous times. Louisiana’s heritage as the birthplace of jazz and blues is integral to the story, and "Norma" seeks to honor that legacy. From the vibrant sound of Irma Thomas to the soulful influence of Slim Harpo, this film salutes the voices that shaped the music we celebrate today. At its core, "Norma" underscores the transformative power of music—breaking barriers of race, oppression, and classism—and its enduring ability to inspire, unify, and transcend.

Chris Jones,

Writer/Director

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